Get to know your Searchers

How do people search? Think about yourself if you want. How do you search?

Most people actually search broad to narrow and this is a real cool

thing to know.

I'm going to repeat that most searchers start broad and they get narrower and narrower and narrower, and a huge mistake with

newbies SEOs is that they optimize sites for very, very broad

terms.

I agree... these general terms are the ones you want to appear in top position but let's be honest. Depending on what your product or service is, that's not going to happen unless your company is big and your site is consider like a hub.

So imagine you have a SEO company in Brooklyn. You could try to optimize for SEO company for example, but if you type in any Search Engine that how many results do you have? Millions and millions.

So let's narrow this in 2 steps:

- SEO company New York

- SEO company Brooklyn New York

Believe me, it's gonna be easier and much more profitable for you, to rank in top position for the search SEO company Brooklyn New York.

This a simple example, but try to take it into your website. Do you get the idea?

Search Volume... and Bing beats Google

Another good month for Microsoft's Bing. Latest comScore data for November search volume is showing an unexpected result. For the second time Bing managed to beat Google in terms of total US core search volumes, while .

Let's check the results:

- Bing represented 10.3% of the market in November, up from 9.9% in October, according to comScore. That's up from 8.0% in May.

- Yahoo’s search volume continues to go down. Its share was 17.5% in November, down from 18.0% in October. That's down from 20.1% in May.

- And the giant Google was 65.6% in November, up from 65.4% in October. That's up from 65.0% in May.

So as you can see from those numbers Bing represents a little bit more in the market adn seems to have a sustainable grow at least in US.

The importance of links

If there's something we need to get in our site is this: links, links, links.

Why??

A link to your site indicates the Search Engine that your site has relevance and that there are users that find so and decide to link to your site.
Remember, if there is no good, logical reason for that site to link to you, you don’t want the link. You want quality links.

Your site's ranking in Bing or Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating.

Links are important but you need to get them appropriately, no link schemes, no conspirations. Some examples of link schemes:

* Links intended to manipulate PageRank
* Links to web spammers
* Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")

Of course, if you pay links with advertising purpose is fine as long as you set add a rel="nofollow" attribute to the tag or redirect the links to an intermediate page that is blocked from search engines with a robots.txt file.

Bing Goes The Internet: The Creepiest Jingle Ever

Microsoft launched a competition for a Bing jingle with help of their Youtube channel two weeks ago. Here is the announcement on the bing-community site itself. The user comments are quite entertaining.

Bing Goes The Internet: The Creepiest Jingle Ever

http://mashable.com/2009/08/05/bing-goes-the-internet/

Microsoft - Yahoo! Deal

After the intrigue of the last hours, finally we got it.
A search and advertising deal announced Wednesday means Yahoo’s once-dominant search engine will grind to a halt for 10 years, replaced by Microsoft’s often-revamped and newly branded Bing. Yahoo gets a big slice of text ad revenue, and Microsoft buys itself into a (distant) second place in the search race, still with less than half the searches as Google.

And what are the effects for this?

Yahoo: becomes an entertainment portal, will have Bing branding and the search results will be slightly different.

Microsoft: gets a huge bump in traffic to its revamped search engine and online text ad platform. Bing will fly from 8% of US searches to 30%.

The Market: 2 players: Google 70% and Microsoft 30%. Will it change? Probably.

Improving your content = Improving your rankings: 3 steps

As I've said many times, content and links are the key. So, I'm gonna talk about the first one cause if it's good, links will come naturally.

In SEO, not only it's indispensable to create great content, you must be great at getting that content linked to. So when creating and updating your content you can follow these steps:

1. Till Bing brings us similar tools... use Google Insight for Search to find what people are looking for. This tool is great to learn about behaviours and seasonality. With this tool you search for a word and you'll see the trends in numbers of total searches and related searches to it.

2. Use keyword generators or any tool that gives you related words for a term. In this way, you'll be able to update your content including these keywords. Please, forget about hidden text or spaming techniques. Just a relevant content with the important words. The tool WEBCEO is free and really interesting.

3. What are the trendy topics related to you content? If for example in you site you talk about music, probably if you include something related to Michael Jackson you could attract more traffic. Just take some time to check the latest groups in Facebook, the popular topics in Twitter, post with more diggs etc.

Hope this helps!

Bing + Twitter : BingTweets

BingTweets, what a interesting idea. You search something and get the results + the last tweets about your query.

For example, as I'm impatient to know what new stuff Guitar Hero 5 brings:


In this way bing goes real... time!
If we can combine a good site with an interesting but I'd delete the trending topics and share this results. I'd include them but in a smaller size cause they kind of hide the search bar. And it's also significant that the share result is a bit.ly URL to make it shorter and track the results.

BingTweets pulls in trends from Twitter and filters into categories such as “Popular Now,” “People,” “Places” and “Products” enabling easier navigation of the ever changing trends on the Web. You can also fire off a search on any topic of your choosing to see the related search results from Bing and Twitter discussion.

Another extra point for Bing.