Get to know your Searchers

How do people search? Think about yourself if you want. How do you search?

Most people actually search broad to narrow and this is a real cool

thing to know.

I'm going to repeat that most searchers start broad and they get narrower and narrower and narrower, and a huge mistake with

newbies SEOs is that they optimize sites for very, very broad

terms.

I agree... these general terms are the ones you want to appear in top position but let's be honest. Depending on what your product or service is, that's not going to happen unless your company is big and your site is consider like a hub.

So imagine you have a SEO company in Brooklyn. You could try to optimize for SEO company for example, but if you type in any Search Engine that how many results do you have? Millions and millions.

So let's narrow this in 2 steps:

- SEO company New York

- SEO company Brooklyn New York

Believe me, it's gonna be easier and much more profitable for you, to rank in top position for the search SEO company Brooklyn New York.

This a simple example, but try to take it into your website. Do you get the idea?